The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru South Blvd dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

CMPD Animal Care and Control, Charlotte Black Dogs

Charlotte Wildlife Stewards, Just Water 4 Haiti, TerraCycle, Innovation Barn - Envision Charlotte

Sterling Elementary School, Montclaire Elementary School, Sterling Elementary School, Sedgefield Middle School

Loaves & Fishes/Friendship Trays, Salvation Army Boys and Girls Clubs, Salvation Army Center of Hope, Second Harvest Food Bank of Metrolina

Partners 4 New Hope, Inc, The Leukemia and Lymphoma Society of NC, OneBlood, BeTheMatch.Org

Did Subaru South Blvd go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru South Blvd

Subaru and Subaru South Blvd believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Tree of Green (Beans) - Whitney M

Food insecurity affects 1 in 5 residents of Mecklenburg County. Our Subaru Share the Love Event partner, Loaves & Fishes / Friendship Trays, works hard every day to feed our neighbors. Through them we learned of the first ever “Navigating the Necessities” event. This unique event combined a panel discussion of nonprofit leaders with enlightening insights on the challenges facing our community in the areas of Food-Housing-Employment and Child care and offered ways that individuals and organizations could make a difference, including volunteer or support opportunities. The goal in attending was to learn how we can help women who are struggling in one or more of these areas and meet more of our community's non-profits. During the panel discussion, food insecurity, as well as lack of affordable shelter, work-force development and childcare were named as the four main challenges facing our county. The stigma attached to needing food assistance, by those who might not seek assistance due to embarrassment or pride, as well as by bystanders not fully understanding how someone may find themselves needing help were discussed. One of the points made was that there is no 'street value' for beans. People are not starving themselves or choosing to live below the poverty line just to get free green beans! From this discussion an idea was born: A "Christmas tree" of green beans, over 1,100 lbs was built in Subaru South Blvd's showroom to start conversations around this need and provide a visual representation to our sales and service guests of the need for food in our community. During the presentation, donations were offered by attendees to purchase more green beans and an additional 300 lbs of green beans were added to the “tree.” The first part of the video is the kick-off meeting for The Subaru Share the Love Event. Subaru South Blvd's hometown charity partner visited to talk about their mission and we surprised them with the 'tree'. The video winds up with the delivery of the green beans to their warehouse in Charlotte. Our long-time hometown charity partner, Friendship Trays, merged with Loaves & Fishes and we wanted to highlight their entire mission and communicate the growth of their impact on our community: They now provide food resources to many more people – serving families, individuals of all ages, and continue to serve as the county’s meals on wheels program. Subaru of America and Subaru South Blvd have provided over $150,000 in support to this partner through the Subaru Share the Love Event from 2017 through 2022. This year our cumulative total is estimated to reach over $225,000! Since 2011, the Subaru South Blvd team volunteered in the kitchen with the meals on wheels program and delivered meals on several occasions, including this past year’s March for Meals campaign. Additionally, Subaru South Blvd team members have created cards for the meals on wheels recipients – from Valentine’s Day cards tucked in puzzle books to December holiday cards that include notes of encouragement. To see more videos about Loaves & Fishes / Friendship Trays, visit our YouTube channel.

Loaves & Fishes - Friendship Trays

Blood Donors are Modern-Day Superheroes - Zach S

The reason to donate is simple…it helps save lives. In fact, every two seconds of every day, someone needs blood. Since blood cannot be manufactured outside the body and has a limited shelf life, the supply must constantly be replenished by generous blood donors. Blood donors play a vital role in the healthcare of patients in our community. 37% of the population is eligible to donate blood, yet only 5% actually do. The number one reason given by donors is that they want to help others. There are many reasons patients need blood. A common misunderstanding about blood usage is that accident victims are the patients who use the most blood. Actually, people needing the most blood include those: • Being treated for cancer • Undergoing orthopedic surgeries • Undergoing cardiovascular surgeries • Being treated for inherited blood disorders We are thankful that Subaru owners and Subaru South Blvd team members continue to answer the call to provide life-saving blood donations! In 2022, Subaru South Blvd scheduled 6 blood drives – as close to the 56 day waiting period as possible for donors who like to give as often as they are eligible to do so. Thank you gifts for successful donors throughout the year included a $20 eGift Card, an insulated tumbler, blanket, beach towel or t-shirt from OneBlood and a generous $35 Subaru South Blvd gift certificate that could be used toward any Subaru purchase whether maintenance, repairs, accessories or parts. Additionally, donors who give multiple times a year can earn ‘challenge gifts’ in the form of e-gift cards from OneBlood. Amounts start at $20 and increase with each additional donation. Subaru South Blvd collected 85 total units for the year. Each unit has the possibility of saving up to 3 lives. If you have read this far and are able, please donate at a drive near you or even more impactful – reach out to OneBlood and arrange to host blood drives with your business, organization, neighborhood, club or school – we need heroes like you! (Data compiled by and sourced from


Stuff the Subaru with the School of Rock Charlotte - Whitney M

Historically, Subaru South Blvd engaged only with their Subaru Share the Love Event partner during December to focus on their partner’s mission of serving our food-insecure neighbors. Then the Subaru team learned of gaps in an existing program that provides Christmas gifts to local children. One of our community’s philanthropic powerhouses, Jon Wilson of Wilson’s World, made a career change this year and was wondering how to fill in the gaps as he had previously: Wilson’s World organized a toy drive every year, in conjunction with his previous employer, to fill the gaps in The Salvation Army’s Angel Tree. This year would be different: This year we would ‘Stuff a Subaru” with toys for children who might otherwise go without. Our goal: supplement the Angel Tree and fill in those gaps. Building bridges and bringing together community partners ensures success. Both the Marine Corp’s ‘Toys for Tots’ drive and the Salvation Army’s ‘Angel Tree’ toy drive provide holiday gifts. Both make a huge impact in December. We initially believed the need for donations to be fully covered thanks to both organization’s efforts. The Angel Tree program is far-reaching. Each Angel represents a child in our community whose family cannot purchase gifts. Individuals and companies ‘sponsor’ a child by taking an Angel from the tree. The Angel has the child’s age and their wish list printed on it. Gaps occur for several reasons: At risk families fleeing dangerous conditions arrive in our community after Angel Tree registration closes and therefore the children have no angel on a tree. A catastrophe, such as fire or flood, creates an unanticipated need for a local family and finally, members of the community, who may have the best intentions, take an angel from the Angel Tree and then do not fulfill the gift list – The child’s wish list is just gone! Building on past partnerships, Jon Wilson connected the Director of the School of Rock Charlotte, Drea Atkins, and Subaru South Blvd. The School of Rock wanted to have an event that would showcase their musicians’ skills, celebrate the holidays in a fun, family-friendly way and give back to our community. Triple C Brewing Co.’s event space was chosen for families to gather, enjoy music, holiday treats, crafts and games. Event marketing was designed to bring in a crowd - the School of Rock community, Subaru owners and the general public. All communications included the request for new, unwrapped toys. We live in an amazingly generous community and this is especially true of the School of Rock community! Toys streamed in all afternoon. Cold, damp weather didn’t slow down the steady flow of families bringing gifts to Stuff the Subaru! Some families had forgotten their gifts at home, or had not shopped and chose to make a cash donation which we turned into more toys! Subaru owners were delighted to be a part of the toy or cash donations effort and shared this with the team manning the toy collection. One brand new Subaru owner who was visiting from out of town made a donation and stayed to ask questions about this and other Love Promise events throughout the year. He expressed pride in having chosen a brand that does so much for the community they serve. The event reached both Subaru owners and non-Subaru owners and gave them insight into the Subaru Love Promise. Event attendees enjoyed music, hot chocolate, holiday-themed crafts, games, contests and more. Over 120 individual new, unwrapped toys were collected in under 5 hours! Many of the toys were delivered by children and School of Rock students accompanied by their parents on their way in to the concert. The School of Rock community really took up the challenge to ‘Stuff the Subaru’ and their generosity is heartwarming! On the day after the concert, Drea Atkins, Wilson and Whitney Marti of Subaru South Blvd delivered the toys to the Christmas Center. The Salvation Army’s Brent Rinehart, Director of Communications & Public Relations, accepted and counted the donated toys before showing us around the Christmas Center operation. He walked us through the Angel Tree process and explained how children in need might be left out and how the non-Angel Tree toy drives augmented the Angels to provide gifts, and just how much they are needed. The toys were unloaded from the Subaru into bins for sorting by volunteers. Located in a huge building, the operation is a sight to behold: to the right of the entrance are bags, with angels attached. Some bags were already filled, others folded up and waiting to be filled. To the left are the toys that are too large for the bags. Each item numbered and catalogued for distribution beginning in a few days. A drive-through operation to distribute the gifts takes place from the building’s loading docks and completes the cycle of gifts arriving at front of the building. Staffed almost entirely by volunteers, this is an amazing endeavor and we are thankful for the opportunity to participate.

Salvation Army

Subaru South Blvd Presents: For the Love of Pets - Haley S

On behalf of the staff and volunteers of CMPD Animal Care & Control, we thank the team at Subaru South Blvd. for its sponsorship of our Free Clinic, Adoption, and Rabies Awareness Event “Subaru South Blvd Presents: For the Love of Pets” held on Saturday, October 8, 2022. BIG SHOUT OUT to Whitney Marti, Customer Liaison, Subaru South Blvd, and her team for sponsoring the event again this year! Subaru will also be providing Animal Care & Control with a $100 donation for every animal adopted up to 31 adoptions during the month of October in honor of Subaru Loves Pets month. And we’ve already exceeded that goal! Subaru South Blvd. was the main feature of our vendor fair of local pet-friendly businesses and organizations at the event, which also included representatives from Friends of Charlotte-Mecklenburg Animal Care & Control, the Mecklenburg Health Department, Charlotte-Mecklenburg Storm Water, Pet Supplies Plus. 311, Epic Animal Recovery, WFNZ, Doody Calls, and Gilmore Dog Walking. Participants enjoyed learning about Subaru vehicles, receiving vendor information, giveaways, and making donations to the shelter animals to further support affordable animal care. Most importantly, we had a very successful morning serving our community and over 185 pets in the clinic. The crowd was divided into several stations, which were organized and supervised by our shelter’s amazing medical and leadership teams. A total of 44 animals were adopted by end of the day – including Eos, a 1-year-old pit bull with separation anxiety that had been with us for over 60 days! Below is a breakdown of services provided to community guests: • 159 microchips • 185 rabies vaccines • 58 ID tags Subaru South Blvd. has been a mainstay Mission Partner with CMPD Animal Care & Control for over 10 years, and our partnership continues to grow. Whitney Marti and the Subaru South Blvd team at this amazing dealership have participated in annual event sponsorships, provided critical animal ownership education to its community, and is a vital CMPD Animal Care & Control Community Microchip Checkpoint Site that helps identify lost pets and return them to their owners.

CMPD Animal Care and Control
Subaru South Blvd Presents: For the Love of Pets

Subaru Loves Learning with Sterling Elementary - Whitney M

On September 21st, Retailer, Bill Musgrave and Community Liaison, Whitney Marti, loaded a Subaru Outback with six large boxes destined for teachers at Sterling Elementary School in Pineville, NC. The six boxes, full of assorted classroom supplies, had been assembled earlier in the week by the Subaru team. The supplies were sourced through and would accompany a $500 gift certificate for each of the six teachers, who had been selected by the school’s leadership. The $500 provides flexible funding that allows each of the teachers to select their most needed items for their individual classroom. Sterling Elementary was the recipient of a Certified Wildlife Habitat in 2016 that was part of the Subaru Loves the Earth activation that year. The staff works hard every year to provide hands on experiences and education as it relates to the environment and pollinators: They were pleased to learn that the boxes weren’t designed to end up in a landfill, but become planters for milkweed seeds that were included with the classroom supplies. Congratulations to each of this year’s recipients!

Sterling Elementary School
Subaru Loves Learning with Sterling Elementary

Delivering Warmth and Hope to Hemby Children's Hospital - Whitney M

Of all of the Subaru Love Promise national activations, delivering warmth and hope to our community is the one that touches our hearts the most. The Message of Hope cards gathered from the team and our guests throughout June, are our absolute favorite part of this partnership. We were able to collect 100 messages to deliver with the soft, warm blankets. We truly missed being able to interact with patients receiving infusions at our local cancer treatment center, fully understanding that any contact could compromise their health. We were met by our Leukemia & Lymphoma Society (LLS) coordinator at Subaru South Blvd to load a Subaru Ascent and took some photos of the team with the blankets, arts and crafts kits and message of hope cards. In addition to these items, Subaru South Blvd created baskets of treats for the staff to enjoy. Gary Porter and Whitney Marti of Subaru South Blvd then accompanied the LLS coordinator to Hemby Children’s Hospital to complete the delivery.

The Leukemia and Lymphoma Society

Subaru Loves to Help Veterans - Whitney M

Last year, we participated in an advertising campaign, “Salute the Troops”, featuring the Subaru Military Program. When approached this year to run the campaign again, we got together as a team and decided to reimagine “Salute the Troops” to align with our Subaru Love Promise, specifically ‘Subaru Loves to Help’ with a focus on Military Veterans. The only thing left intact from 2021 was the background video portion of the 15 second spot. The message, including on screen graphics and the audio, was edited to focus on a donation-per-vehicle-sold message from Subaru. The idea was born, but who would best serve Veterans in our communities? Through research and networking, an organization came to our attention with a stellar reputation and a proven, multi-faceted approach to serving Veterans and their families: Veterans Bridge Home. Every vehicle delivered from Memorial Day, May 30th through Independence Day, July 4th resulted in a $50 donation to Veterans Bridge Home. We wanted our guests to know that they were contributing through their purchase and just maybe connect a Veteran in need through publicizing the campaign in the facility: Cards were produced for each buyer, thanking them for their purchase and acknowledging their support in making the donation to support Veterans and their families possible. True partnerships are multi-faceted: More than just making a donation, we choose the invest the time to amplify the message of our non-profit partner, helping them reach a wider audience and connect with those in our community who can offer additional support, whether through monetary donations or manpower hours. “The donation was amazing, but the awareness from the cards you gave everyone were extremely helpful to our organization…we spend no money on marketing so this boost is very helpful for people to know we exist,” stated Steven Cole, Vice President of Advancement, Veterans Bridge Home. We love that their mission encompasses treating the whole person and not just one facet of Veterans’ needs as the men and women who serve transition to civilian life. The owners and staff of Subaru Concord and Subaru South Blvd presented a check to Veterans Bridge Home in the amount of $11,950. “This generous donation from Subaru will help connect more than 45 veteran families with the human services and career opportunities they need to thrive in their communities after military service,” shared Gina Brundick, Development Associate, Veterans Bridge Home. Veterans Bridge Home has already shared the donation with their followers on social media and we will invite them to link to this story on our Love Promise page. We have already begun to regularly share their social content as we do with other groups to whom we offer monetary or manpower support throughout the year.

Veterans Bridge Home

Trails and Tails - Lynda A

Subaru South Blvd has been a long-standing supporter of our community's municipal shelter: CMPD Animal Care & Control. As the non-profit arm of the shelter, Friends of CMAS (Charlotte-Mecklenburg Animal Services) is working in tandem with community partners to support the shelter. Subaru South Blvd agreed to sponsor our MeetUp group, Trails and Tails, as we get back to regularly scheduled events. The events take place in different parks throughout the county and participants are encouraged to not only bring their own pets, but to visit the shelter to select a dog that could use the outdoor decompression time away from the shelter environment for a few hours.

Friends of CMAS

Subaru Joins Career Day at Sterling Elementary - Whitney M

Subaru South Blvd believes it is never too early to talk to students about automotive careers! Subaru team members joined other community members for a Career Day hosted by Sterling Elementary. More than the highly visible careers of car sales and technicians, we were able to talk about many of the different career paths available to those who choose the automotive industry! Many older students came prepared with questions about what it takes to get started with our company. We look forward to visiting the feeder schools to share more career information as these students transition to middle school and high school. Students enjoyed meeting a firefighter, police officer and NASCAR pit crew, Realtor, cosmetologist, professional DJ and more! Gifts of bookmarks (for summer reading!) and emoji erasers were provided to the students visiting the Subaru table in the gym.

Sterling Elementary School

Wild on the Water - Donna B

Dear Subaru South Blvd, Your generous donation of $250 to Charlotte Wildlife Stewards is greatly appreciated. Our Wild on the Water fundraiser was a fun and successful event. I hope you and some of your employees will join us next year (June 3)! We are an all-volunteer organization and depend on our sponsors' support. The funds you donated will be used toward creating pollinator gardens and installing bird nesting boxes at Boys and Girls Club sites and in parks. We couldn't do our work without gifts like yours. On behalf of the entire leadership team, thank you. Best Regards, Donna Bolls President Charlotte Wildlife Stewards

Charlotte Wildlife Stewards