The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru South Blvd dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

CMPD Animal Care and Control, Charlotte Black Dogs

Charlotte Wildlife Stewards, Just Water 4 Haiti, TerraCycle

Classroom Central, Montclaire Elementary School, Sterling Elementary School, Sedgefield Middle School

Loaves & Fishes/Friendship Trays, Salvation Army Boys and Girls Clubs, Salvation Army Center of Hope, Second Harvest Food Bank of Metrolina

Partners 4 New Hope, Inc, The Leukemia and Lymphoma Society of NC, OneBlood, BeTheMatch.Org

Did Subaru South Blvd go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru South Blvd

Subaru and Subaru South Blvd believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Delivering Warmth and Hope to Hemby Children's Hospital - Whitney M

Of all of the Subaru Love Promise national activations, delivering warmth and hope to our community is the one that touches our hearts the most. The Message of Hope cards gathered from the team and our guests throughout June, are our absolute favorite part of this partnership. We were able to collect 100 messages to deliver with the soft, warm blankets. We truly missed being able to interact with patients receiving infusions at our local cancer treatment center, fully understanding that any contact could compromise their health. We were met by our Leukemia & Lymphoma Society (LLS) coordinator at Subaru South Blvd to load a Subaru Ascent and took some photos of the team with the blankets, arts and crafts kits and message of hope cards. In addition to these items, Subaru South Blvd created baskets of treats for the staff to enjoy. Gary Porter and Whitney Marti of Subaru South Blvd then accompanied the LLS coordinator to Hemby Children’s Hospital to complete the delivery.

The Leukemia and Lymphoma Society

Subaru Loves to Help Veterans - Whitney M

Last year, we participated in an advertising campaign, “Salute the Troops”, featuring the Subaru Military Program. When approached this year to run the campaign again, we got together as a team and decided to reimagine “Salute the Troops” to align with our Subaru Love Promise, specifically ‘Subaru Loves to Help’ with a focus on Military Veterans. The only thing left intact from 2021 was the background video portion of the 15 second spot. The message, including on screen graphics and the audio, was edited to focus on a donation-per-vehicle-sold message from Subaru. The idea was born, but who would best serve Veterans in our communities? Through research and networking, an organization came to our attention with a stellar reputation and a proven, multi-faceted approach to serving Veterans and their families: Veterans Bridge Home. Every vehicle delivered from Memorial Day, May 30th through Independence Day, July 4th resulted in a $50 donation to Veterans Bridge Home. We wanted our guests to know that they were contributing through their purchase and just maybe connect a Veteran in need through publicizing the campaign in the facility: Cards were produced for each buyer, thanking them for their purchase and acknowledging their support in making the donation to support Veterans and their families possible. True partnerships are multi-faceted: More than just making a donation, we choose the invest the time to amplify the message of our non-profit partner, helping them reach a wider audience and connect with those in our community who can offer additional support, whether through monetary donations or manpower hours. “The donation was amazing, but the awareness from the cards you gave everyone were extremely helpful to our organization…we spend no money on marketing so this boost is very helpful for people to know we exist,” stated Steven Cole, Vice President of Advancement, Veterans Bridge Home. We love that their mission encompasses treating the whole person and not just one facet of Veterans’ needs as the men and women who serve transition to civilian life. The owners and staff of Subaru Concord and Subaru South Blvd presented a check to Veterans Bridge Home in the amount of $11,950. “This generous donation from Subaru will help connect more than 45 veteran families with the human services and career opportunities they need to thrive in their communities after military service,” shared Gina Brundick, Development Associate, Veterans Bridge Home. Veterans Bridge Home has already shared the donation with their followers on social media and we will invite them to link to this story on our Love Promise page. We have already begun to regularly share their social content as we do with other groups to whom we offer monetary or manpower support throughout the year.

Veterans Bridge Home

Trails and Tails - Lynda A

Subaru South Blvd has been a long-standing supporter of our community's municipal shelter: CMPD Animal Care & Control. As the non-profit arm of the shelter, Friends of CMAS (Charlotte-Mecklenburg Animal Services) is working in tandem with community partners to support the shelter. Subaru South Blvd agreed to sponsor our MeetUp group, Trails and Tails, as we get back to regularly scheduled events. The events take place in different parks throughout the county and participants are encouraged to not only bring their own pets, but to visit the shelter to select a dog that could use the outdoor decompression time away from the shelter environment for a few hours.

Friends of CMAS

Subaru Joins Career Day at Sterling Elementary - Whitney M

Subaru South Blvd believes it is never too early to talk to students about automotive careers! Subaru team members joined other community members for a Career Day hosted by Sterling Elementary. More than the highly visible careers of car sales and technicians, we were able to talk about many of the different career paths available to those who choose the automotive industry! Many older students came prepared with questions about what it takes to get started with our company. We look forward to visiting the feeder schools to share more career information as these students transition to middle school and high school. Students enjoyed meeting a firefighter, police officer and NASCAR pit crew, Realtor, cosmetologist, professional DJ and more! Gifts of bookmarks (for summer reading!) and emoji erasers were provided to the students visiting the Subaru table in the gym.

Sterling Elementary School

Wild on the Water - Donna B

Dear Subaru South Blvd, Your generous donation of $250 to Charlotte Wildlife Stewards is greatly appreciated. Our Wild on the Water fundraiser was a fun and successful event. I hope you and some of your employees will join us next year (June 3)! We are an all-volunteer organization and depend on our sponsors' support. The funds you donated will be used toward creating pollinator gardens and installing bird nesting boxes at Boys and Girls Club sites and in parks. We couldn't do our work without gifts like yours. On behalf of the entire leadership team, thank you. Best Regards, Donna Bolls President Charlotte Wildlife Stewards

Charlotte Wildlife Stewards

Teacher Appreciation-Montclaire Elementary School - Leora I

Planning to feed the 85 teachers and staff began on a day in late February during a visit to deliver dental health kits for all of Montclaire Elementary School’s pre-kindergartners and kindergartners. Principal, Leora Itzhaki, wanted to know if we would provide lunch to the staff during Teacher Appreciation Week in May. Of course, we said “Yes!” and later confirmed Friday, May 6th as our date. The caterer was contacted to provide a hot lunch for the Montclaire team. In order to ensure vegetarian staff had plenty to eat, large full pans of salad and rolls were arranged that would accompany the chicken artichoke casserole and mixed fresh fruit. Cakes were ordered and water and tea chilled. Bill and Wanda Musgrave, Subaru Retailer, served the appreciative staff from 11:00 AM until everyone had eaten, including teachers that were out on a field trip, returning after their regularly scheduled lunch times. The Subaru Loves Learning ‘Bus’ with messages from Subaru team members and customers was also presented to the staff during this visit.

Montclaire Elementary School

Teacher Appreciation - Sterling Elementary School - Kellee C

The call came in Thursday afternoon, just one business day before Teacher Appreciation Week. One of the promised lunches had fallen through for Sterling Elementary and could Subaru South Blvd step in and fill the void to feed 100 teachers and staff on short notice? Tuesday, May 3rd would be the day so the team was mobilized and preparations began in a hurry. Cakes, cookies and fruit trays were ordered, “Commit-Mint” to Education bags were assembled, 20 extra large pizzas were ordered for pick up Tuesday morning to arrive piping hot at the school; salad ingredients, paper products and beverages were procured. With every school celebrating Teacher Appreciation Week and ongoing supply chain issues, some of the more popular supplies we needed for the feast were hard to find. It all came together and we were pleased to step in to ensure the staff at Sterling Elementary know we appreciate them! Bill Musgrave, Subaru Retailer, served teachers along with Jim Wollin, Subaru owner, who helped with set up and serving.

Sterling Elementary School

Supporting Pollinator Habitats - Donna

Commitment to our community includes the Subaru Loves the Earth pillar of the Subaru Love Promise. More than just diverting hard-to-recycle items from our local landfills through our partnership with TerraCycle and maintaining our Eco-Friendly Retailer status, we are touched by Charlotte Wildlife Stewards’ mission: "To create, preserve, and protect wildlife habitat through education, engagement, and enjoyment." Our local chapter of the North Carolina Wildlife Federation, Charlotte Wildlife Stewards (CWS) have committed to protecting and restoring wildlife habitats in our growing city. We first met them last October when they attended our annual ‘For the Love of Pets’ event offering educational information to county residents. We reached out to CWS earlier this year to discuss establishing Certified Wildlife Habitats on our properties. They have offered assistance for our future project, as well as providing the education and sources needed to encourage Subaru owners and the 2nd graders at Sterling Elementary School to establish their very own habitats as we celebrate Subaru Loves the Earth month in April. Pollinators have been in the news a lot lately. The negative effects of over-development, pesticides and parasites on pollinators such as bees, butterflies and birds could result in our no longer being able to enjoy flowers, fruits and vegetables grown locally. Pollinator seed packets were offered to all visitors in the month of April with encouragement to plant their own habitats, whether on a balcony in a container, or in a yard or natural area. Additionally, planting kits were built for each of the 2nd grade classes at Sterling Elementary. They had a learning module that included pollinators scheduled and the seed packets, watering cans, soil and planting containers would allow them to start their very own pollinator gardens. Instructions and links on how to plant were included on packet labels. We are thankful to Charlotte Wildlife Stewards who helped us in finding a local farm that offers a pollinator seed mix that is perfectly suited to our area. If you want to learn more, but did not have a chance to pick up seed packets this year, visit or

Charlotte Wildlife Stewards

Subaru Loves Learning with Montclaire and Sterling - Whitney M

Subaru South Blvd is pleased to continue supporting partner schools in our community. Subaru Loves Learning encompasses a partnership with, a 501 (c)(3) organization that provides a platform to fund K-12 teachers and schools across the country, so they can purchase the supplies, materials and tools needed to help their students learn and succeed. This the partnership will supply classrooms across the country with the school supplies vital to enhancing education for students nationwide. The donation for these two Charlotte-Mecklenburg schools supported 12 classrooms and over 300 students. Nationally, Subaru dealers were able to support 5,436 classrooms and 133,650 students. In addition to donations through, Subaru South Blvd also wanted to help the school stock supplies from their individualized list of school supply needs and hosted a drive during the month of August. Subaru owners and team members were offered a service discount coupon for bringing in supplies on the list and the retailer purchased enough supplies in bulk to build 50 supply kits for students in need. The staff of Subaru South Blvd gathered in the showroom and created the bags of requested supplies that were delivered at the start of the school year. “Dear Subaru South Blvd, Thank you for your overwhelming generosity this past back-to-school season. Your commitment to equity in education is helping to close the achievement gap. Too many students arrive at school each day without the basic needs to learn, and it’s their teachers who fill that void. Together with Subaru of America, Inc. and Subaru retailers nationwide, 100% of the donations to went to support more than 133,000 K-12 students in high-needs schools across the country. Our team has already begun planning for Subaru Loves Learning 2022. We are committed to working with you to make the upcoming year even more impactful for students in need across the country, and looking forward to sharing all that’s in store. On behalf of all of us at, thank you again for your support.”—Ann Pifer, Executive Director, Some of the chosen recipients left feedback on why the donation of supplies is so important to the academic success of their students: From Sterling Elementary School, Hayley Pfau: “I work with the most amazing students. My students are 50% Spanish speakers and 100% low income backgrounds. It is my goal to provide my students with the same learning opportunities that will enrich their learning as their peers. I believe that no matter where you come from or what your background is, you have the right to equitable instruction. We need funds to help provide students with resources that will enhance their learning within the classroom. This includes purchasing books to instill a love of reading, purchasing materials to help with the instruction of phonics, etc. My students' families are extremely supportive but come from high poverty so they are unable to provide our students with all the resources they need.” From Montclaire Elementary School, Fiona Corwin: “I teach third grade at a Title I school in Charlotte, North Carolina. A majority of my students are English Language Learners and come from low-income households. Despite the challenges many of my students face, they are incredibly resilient, kind, and take responsibility for their own learning. As a general education classroom teacher, I teach my students multiple subject areas. I would love to increase the diversity in our classroom library, add more science and social studies enrichment materials, and have more hands-on activities and games for students to use. We need your help because our students always need extra educational materials to help keep learning engaging and fun! Students learn best when given the chance to engage in multi-sensory activities or games.” During the campaign, everyone was invited to write a message of gratitude or support for the educators at our two partner schools. Due to the pandemic, the messages were delivered once visitors were allowed in schools. Sterling's was presented along with dental health kits for the school's Pre-k and Kindergarten students. Montclaire's was presented during a teacher appreciation luncheon in May.

Subaru South Blvd

Sharing the Love to Feed Neighbors - Sue B

Subaru of America, Inc. (“SOA”) and Subaru South Blvd presented a check for $49,445 to Loaves & Fishes/Friendship Trays, a local beneficiary in the 2021 Subaru Share the Love Event. In its 14th year, Subaru’s signature philanthropic event has donated over $227 Million to more than 1,700 charity partners nationwide. Through the 2021 Subaru Share the Love Event® the automaker and its retailers donated a combined $24.9 million to charities, with $18.8 million donated by Subaru of America and $6.1 million donated by Subaru retailers.From mid-November through the end of the calendar year, with every new Subaru purchased or leased, Subaru donated $250 to each customer’s choice of charities*. For 2021, SOA selected the four national charities: ASPCA®, Make-A-Wish®, Meals on Wheels America and National Park Foundation. Subaru retailers could also elect to add a local charity and Subaru South Blvd in Charlotte selected Loaves & Fishes/Friendship Trays its hometown charity. The check for $49,445 was presented to Loaves & Fishes/Friendship Trays by Jason Williamson and Matt Seiler of Subaru of America; Bill Musgrave, Gary Porter, Steve Porter and Whitney Marti, all of Subaru South Blvd in Charlotte. Accepting the check on behalf of Loaves & Fishes/Friendship Trays were Tina Postel, CEO and Kelly Vass, Program Director. “We could not be more thrilled to have been selected by Subaru South Blvd. as their local Hometown Charity partner for the 2021 Share the Love Event,” said Tina Postel, CEO of Loaves & Fishes/Friendship Trays. “This tremendous gift translates directly into hundreds of families breaking bread together this very night. And just today, another 400 homebound individuals received a healthy meal and a friendly hello through our Meals on Wheels program. This would not be possible without strong community partners such as Subaru.” This is the fifth year that Subaru South Blvd selected this organization as its Hometown Charity partner. Over the five years, they have received over $150,000 from the Subaru Share the Love Event.

Loaves & Fishes/Friendship Trays
Sharing the Love to Feed Neighbors